Apr 09 2008
How to do business like the Mafia
Rule 4: Keep God on your side
Part of Provenzano’s bid to reclaim the people’s trust and rehabilitate Cosa Nostra with its traditional followers was to assume a mantle of piety. He presented himself in pastoral role - trustworthy and authoritative. His letters read like the parish priest’s homily, and he would send his men tracts copied from the Bible.
Investigators tried hard to discover a hidden code beneath all the underlined passages in his Bible. In fact, it seems, he found them genuinely useful as leadership tools.
Provenzano’s choice of tracts revealed, according to investigators, “a certain attention to rules, to punishments, guilt and vengeance, as though he were searching for some inspiration and authority to support him in his responsibilities and the decisions that were a necessary part of being the head of an organisation”.
In an approach adopted by politicians including Tony Blair, Provenzano’s letters contain the strong implication that God is exercising his will through him (”May the Lord bless you and keep you … know that where I can be of use to you, with the will of God, I am completely at your disposal … “).
The status as homespun churchgoer also worked for George Bush in his pursuit of popular consensus. “Bush’s religion is very variable,” comments Wallis. “He courts rightwing evangelicals but he doesn’t buy the whole package; he merely wants to relate to them.”
Rule 5: Be politically flexible
Businessmen from all walks of life and political persuasion usually find themselves co-opted on to a government advisory board eventually. The East End boy made good is not your traditional Labour supporter, but Sir Alan Sugar has reportedly been advising Gordon Brown on enterprise. “This government’s not Labour, it’s old-fashioned Tory,” he says. “I prefer Gordon to Tony. Blair was refreshing but Brown is more like me. He has a strong work ethic.”
Provenzano took this further, changing his political allegiance whenever it suited him. He looked for politicians who were prepared to pursue his self-serving demands for lighter sentences against convicted mafiosi, as well as the end of protection for collaborators. “Links were to be forged behind the scenes with politicians who had no trace of connection to scandal or sleaze,” recalled Giuffrè. “If a politician was seen to be supported by men of honour of a certain rank, within 24 hours he’d be destroyed by the opposition.”
Rule 6: Reinvention
In case of a political scandal, or a business failure, it is vital for the new boss to be able to distance himself from the whole affair. Indeed, he may find it useful to take on a new persona altogether. When Stuart Rose returned to Arcadia after three years to rescue it, he said: “What is interesting is that people here think I haven’t changed, but I have been gone three years. I am not the same Stuart Rose, I have changed a lot.”
With Provenzano’s new directives, not only did the negative headlines cease, but he managed to dissociate himself from the scandals that had gone before. Like everyone else, he had emerged from Cosa Nostra’s most violent decade with his reputation in tatters; his advisers helped him to “get his virginity back”, in Giuffrè’s interesting phrase. With the help of his PR-savvy advisers, he made sure no one associated him with the violent years, and created his image as the peacemaker.
“When I got out of prison,” Giuffrè recalled, “I found Provenzano a changed man; from the hitman he once was, now he showed signs of saintliness.”
Rule 7: Modesty
During his career, Provenzano transformed himself from a hired thug, to business investor, political mastermind and, ultimately, strategist and leader. Part of his mystique was that no one really knew whether he was a genius or an illiterate chancer. To emphasise his humble character and present himself as a simple man of the people he would write letters full of spelling and grammatical mistakes, and always signed off with the same humble apology: “I beg your forgiveness for the errors in my writing …”
Every letter ends with the same saintly and affectionate benediction and an apology for grammatical errors. The bad spelling and schoolboy mistakes detracted nothing from the authority of its writer. For a man who moved easily in the worlds of business and politics, it was apparently part of a carefully constructed image. Investigators maintain his semi-literacy was a deliberate ruse.
It’s a strategy that political and business leaders have used to good effect. “George Bush’s family is as upper-class as you’re going to get in the United States,” says Wallis. “He is not a real Texan. To what extent he talks like that out of incompetence, to what extent it is crowd- pleasing, we don’t know - but we know it works.”
Similarly, Justin King, multimillionaire saviour of Sainsbury’s, says: “I’m not a book reader … I’m just a normal bloke.” Sugar has never disavowed his East End roots, his upbringing in a Hackney council house. He doesn’t give himself airs, but the point is still made: he grew up with no privileges, but he is the one with the power.
Provenzano took false modesty a step further, suggesting (almost entirely untruthfully) that he would rather have someone else in charge. “They want me to tell them what to do,” he wrote, “but who am I to tell them how to conduct themselves? I can’t give orders to anyone, indeed I look for someone who can give orders to me.”
Unfortunately for him, since his arrest in 2006, his wishes have been fulfilled.
· Boss of Bosses: How Bernardo Provenzano Saved the Mafia is published by John Murray (rrp £20). To order a copy for £18 with free UK p&p go to guardian.co.uk/bookshop or call 0870 836 0875.
How to do business like the Mafia - Clare Longrigg - The Guardian, Wednesday April 9 2008 - Article history - http://www.guardian.co.uk/world/2008/apr/09/internationalcrime.italy
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